We normally have to show more respect to our customers than to our peers and colleagues. There may also be additional rules that the organization imposes on us when corresponding with clients (for example to cover legal and regulatory requirements). This article deals with sending an email to a customer or client. With emails to customers we normally need to show more respect than to colleagues; sometimes we are asking for them to buy something, solve a problem we have, or for them to pay a bill.
Common questions from language students are: —what is the difference between myself and yourself? Or — I was asked to introduce myself, is this the same as introduce yourself? Myself is used for the first person (e.g. I introduced myself); yourself is used for the second person (e.g. Please introduce yourself.).